It's not so smart. For some reason the other day in my gmail account there was an add for Jaguars (the cars, not the animal). Why gmail thinks I can afford a Jaguar? It must be totally misreading my emails. And if it paid any attention to me at all it would know that my heart belongs to Volvo.
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And if I were ever to leave Volvo it would only be for a Citroen CX.
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Or maybe a Mini Cooper in navy with a cream roof.
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Whatever. The point is I am totes not buying a Jag.
And Amazon thinks it knows me so well. You don't know me Amazon! You don't know what I want!
One time I was thinking how Dirty Dancing would be a good film to own on DVD so I was checking out the prices on Amazon. Now it thinks I want to buy shit like Pretty Woman and The Notebook. Like I want any old crappy boy/girl-from-the-wrong-side-of-the-tracks-makes-good-love-can-conquer-all bullshit movie. Um, excuse me Amazon, but I have excellent taste. Don't you know that by now?! If I want that kind of move it will star Patrick Swayze, or at least Kevin Bacon and definitely have plenty of dancing. Sheesh.
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