WTF Wednesday (AM)

I'm pretty sure that over the summer the regular people that make ads were on holidays and the mailroom kids were running the show. Have you watched TV recently? Ads are ridiculous.

Have you seen the Gaviscon ad? Gaviscon are obviously so embarrassed about it they don't even have it on the TV adverts page on their website.

It's a pretty standard indigestion medication ad, some people are eating and looking stressed, they obviously have pained tummies, a voice over tells you how great Gaviscon is and a person looks happy.

But right when they are trying to tell you that 'three out of four Gaviscon users feel better after taking it' they show you a picture of a happy woman next to an unhappy man. I couldn't find an appropriate image to illustrate so instead I will show you this picture of R.Patz.

Anyway, I guess the unhappy man is meant to be a non-Gaviscon user, but instead the visual imagery suggests that they both took Gaviscon and that only one out of two people feel better after taking it. That you are just as likely to feel shit as happy. Do your job advertisers! Sheesh!

And have you  seen Helga's Sandwich Thins ad? To me, the product looks like a stale pita bread. The ad tells me that they are a "thin-style bread roll " and that you can have "more sandwich, less bread." Isn't a "thin-style bread roll" a piece of bread? I am not necessarily of the "more is more" school of thought, and yet I can't help but think that perhaps the best way of selling bread is not by telling people they want less bread.

 

WTF, advertisers?! You can do better. And if you can't you are in the wrong industry.