An open letter to Country Road (AM)

Dear Country Road

For years I have been enraged by the disparity between your men's and women's knits. The inequality. And for years I have been only half informed about how great this disparity actually is. I was blind to the greater injustices.

For all these years I thought that the problem was that although you sold lovely, thick, warm, simple, 100% wool jumpers for men you did not provide the same product for women. No, for us you provide thin merino knits, jumpers with cowl necks, bat wings, excess size, asymmetry, acrylic blends. For us there is no simple, thick, warm, 100% wool. And this I have held against you. Not so much that I won't buy things from you, but just enough to feel annoyed every winter when I want a nice thick knit like my boyfriend.

And because of this I didn't notice the real inequality. The complete ridiculousness of the pricing disparity. Like the one I discovered yesterday. Why does a women's fair isle knit that is 75% acrylic cost $149 while a men's fair isle in 100% lambswool cost $129?

Huh? HUH? WTF Country Road?!

And it doesn't matter that I love the shit out of that 100% lambswool men's knit. I love that it is chunky, navy and cream and plain cut. I love it so much I bought it. I am wearing it right now and I never want to take it off. I love it more than I have ever loved a jumper before. I effing love it.

But that is totally beside the point, Country Road. Why you gotta price things so sexist? It's the 21st century, man! Do better.

Love
J

Me just loving the shit out of this jumper