Friday, September 14, 2012


It’s something that has been baffling me for months but was really shoved in my face this morning as I walked up the escalators at Parliament station past walls plastered with Tag Heuer ads.  Why did Tag Heuer blow all their advertising budget on Leonardo DiCaprio and Cameron Diaz without saving any for the or advertising guys?

If they had budgeted better perhaps they would have had someone to tell them that this picture of Leonardo staring angrily into space while holding a watch in his hand is ugly and stupid. Who holds a watch like that? Shouldn’t he be happily wearing that watch on his wrist? I guess I am not a man, so maybe as a person outside their target market I’m missing something but this ad just has me asking questions, not coveting watches. People of advertising, you’ve effed it again.


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