In late 2011 I saw some Adidas running gear in the window of Rebel Sport and I wanted it. It was some kind of whack, fluoro pink, eighties-inspired running shorts and singlet, but at the time I wasn't really running much or doing much proper exercise so I didn't buy them. Thought about them a lot though. So, naturally late last year when I was doing some running and needed some shorts, I decided I'd see if those delightful pink whack attacks were still around. They weren't and I just ended up buying a pair of navy and green Adidas running shorts that I liked well enough.
End of story.
I thought. But then, in January when I decided that I was really going to start running regularly and setting goals and shit like that, I decided that I may need some more running stuff. Like a singlet or two. Maybe another pair of shorts. You see, if you can remember back to when I got my compression tights in 2011, I like to have real exercise clothes to exercise in. It makes me feel more likely to succeed and generally better at stuff and also like people won't judge me 'cause I look serious about my sport. I realise this is pretty weak-minded but whatever works, right? Plus, you can only run so much. Well I can anyway, and running was all I could think about, so if I could channel some of that running obsession into clothes it seemed somehow productive. Or something.
When I thought of buying running clothes, all I wanted was Adidas. Oh sure, I looked at Nike, checked out what Puma had to offer but none of it appealed to me. I thought about it. A lot. Did that pink running ensemble really hook me so hard? I mean, guys, I bought a singlet with a giant Adidas logo on it! And a garish running jacket (which I effing love and which I have run in once and can't wait for the cooler months so I can wear it more!!)
And then it came to me. I suddenly knew why I wanted only Adidas.
Stefan Edberg, who has been off the tennis circuit for almost 20 years, was sponsored by Adidas. And I loved Stefan Edberg. I loved him.
Well played Adidas. Well played.
Not that I'm bitter about it. If it weren't for a childhood crush on Stefan Edberg and subsequent life-long brand allegiance to Adidas I never would have discovered these bad boys on the Internet. And soon they will be mine.
|GOLD! When it comes to running clothes, the stupider the better, I always say.|
So, well played Adidas for also making stuff I want.