I have to say, part of the way through watching that ad for the first time, I felt happy that they used the word vagina. Finally! I thought. An ad that respects me enough to sell menstrual products by focusing on the relevant body part, not the need to feel 'confident' while playing sport. But then I realised that they only mentioned the word vagina to emphasise how dirty it is and to get me to spend my money on something that will make it more acceptable to go out in the world with one of those dirty things.